Vodafone India seems to make browsing more affordable for its users.
Six months after the increased 2G data prices, Vodafone India make a significant move and finally decided to slash data charges up to 80 percent.
The telecom operator has reduced the price from 10 paisa per 10 kb to 2 paisa per 10 kb.
These rates are currently available in Karnataka, West Uttar Pradesh, Madhya Pradesh and Chhattisgarh circles, and will be rolled out nationally across India in phase.
These new rates are applicable for the all prepaid and postpaid connections using the customers 2G network on Pay-as-you-Go basis, the company sated.
Till now, Vodafone India has 37.3 million data users in India. Of which 3.3 million are 3G subscribers. During the end of March 2013, Vodafone revenue is increased by 50.5 percent to 2,000 crore, which is seven percent of its overall revenue.
With the introduction of new scheme, the network provider also claims that it offers the lowest and the most attractive data charges to its customers.
On this occasion Vivek Mathur, chief commercial officer (Vodafone India) said that “We want to accelerate mobile internet adoption through consumption and value addition. This 80 percent reduction in data charges for customers using 2G network is an important step in this direction. And we are confident that this move will facilitate in faster adoption and better usage.”
He also added that “company is trying to get fresh data users with rate cut. However, some exciting customers may switch to the new data tariffs.”
Vodafone India is educating current and potential users about the value of internet. The company also building content partnership, simplifying pricing, educating and offering choice to customers based on their interests and consumption patterns.
In Tuesday’s statement Aircel also launched PI 24 (pocket internet 24) offering customer’s internet access for Rs 24 for 100 MB data usage valid for 30 days.
For refresher, form now Vodafone India is now offering 2G internet data at 2p/10KB in some selected states, and will introduce new tariff plans to the entire nation.